The main objective of the Sathya Sai Organization ... is to help you recognize the divinity inherent in you. So, your duty is to emphasize the One, to experience the One in all you do or speak. Do not give importance to differences of religion, sect, status, or color. Have the feeling of one-ness permeate all your acts. Only those who do so have a place in this Organization; the rest can withdraw. - Sathya Sai Baba [1975. 1.6]

 

The Organisations named after Me are not to be used for publicising My Name or creating a new cult around My worship. They must try to spread interest in recitation of God's Name, meditation, and other spiritual exercises that lead man Godward. They must demonstrate the joy derivable from devotional singing and remembering the Lord's Name, the peace that one can draw from good company. They must render selfless service to the helpless, the sick, the distressed, the illiterate, and the needy. Their service should not be exhibitionistic; it must seek no reward, not even gratitude or thanks from the recipients. -Sathya Sai Baba [1968.2.23]